Hyundai Motors Creative Guideline

Hyundai Motors has set a new vision and prepared to spread it. ‘Modern Premium’ is the new brand essence and there are three core values Simple / Creative / Caring. To conveied this philosophy, we researched everything that people who working for Hyundai Motors and many cases at bottom to the top. 

Branding / Editorial 
Modern Premium

Worked in total impact
Cowork : the-D, Donghun Kim
Date: Apr 2011 --- Sep 2011


Art Direction by Yongsik Oh
Designed by The-D & Donghun Kim & THEO.

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